Tactless Radio Ads...

[kybearfuzz]

I heard on the radio this AM the Unicef ad for Tsunami relief and I hate to sound uncaring, but it's an awful spot. This very tender male voice says that if we come together we can form a "... different kind of tsunami... a tsunami of hope, a tsunami of relief..." and it just makes me cringe.

It's almost like they want to change the connotation of "tsunami" so it's not associated with mass destruction. I just think it was a poorly written ad. A "wave of hope" or "wave of relief" sounds better to me. Using the word "tsunami" in a positive context just seems wrong.

Comments

[kybearfuzz.livejournal.com]

It's not offensive, but it doesn't seem right to me. Maybe they were in a hurry, but it does sound overly dramatic and campy.